BLOOMINGDALE’S

In Spring 2016, Bloomingdale’s launched their ‘Like No Other’ Campaign that featured Joey Ghazal as the Storyteller. The Campaign centered around ‘pioneers of humankind that make a difference - modern day muses who instinctively, uncontrollably and whimsically influence. In a store like no other, that influence happens when you take the stand to express your colors. When you take the leap of faith and make your story happen. When you count on a feeling and dare to imagine. Put on your infectious light, it’s admirable - when one is as true as you are, one becomes Like No Other’.


Joey Ghazal - Fighter Brands Founder wearing Bloomingdale’s Dubai Collection
Joey Ghazal - Fighter Brands Founder wearing Bloomingdale’s Dubai Collection
Joey Ghazal - Fighter Brands Founder wearing Bloomingdale’s Dubai Collection
Joey Ghazal - Fighter Brands Founder wearing Bloomingdale’s Dubai Collection

Bloomingdale’s ‘Like No Other’ 2016

“I’m Joey Ghazal. I create restaurants. I love entertaining. For me a restaurant is kind of like making a movie. You create the stage, the set, the cast of characters, you write the story and it’s a living-breathing organism. Nothing is set in stone and everyday is a new chapter. I like to think of myself as a storyteller. I like to create these spaces that people can essentially live in. It’s really about creating a lifestyle, I believe that drama comes from spaces that are in contrast with each other. Like the lavish and the industrial - having a five course caviar meal in a warehouse for example. The best decor in any restaurant can have are the people. I want people to be fully immersed in the world of excess I create. Feel the love I have for food. The love I have for life, for fashion, for design. That is my contribution.”